Every training session is a chance to learn from the people in the room. For this organisation, Connee helped make that feedback a consistent part of the experience — and a practical source of insight for the business.
Great training. An incomplete picture.
Delivering workshops across multiple locations, with different facilitators and course formats, made consistency essential. But limited and irregular delegate feedback left the team without a reliable view of what was working.
They needed to understand trainer performance, course materials and venue experiences in more detail. They also wanted the positive experiences happening in their workshops to help strengthen their online reputation and create opportunities for future business.
The goal was a repeatable approach that could support better training delivery as the organisation grew.
Make it easy to share. Make it useful to act.
Working with the customer, the team designed a structured feedback approach around three priorities: trainer performance, course content and training locations. Connee brought that approach into the training experience.
Capture feedback in the moment
Delegates scanned a QR code at the end of their session to complete a simple feedback form. Collecting responses while the experience was fresh helped the organisation gather more consistent, useful feedback across its programmes.
Connect feedback with reputation
After completing the form, delegates were prompted to share a Google review. AI helped turn their feedback into a draft review, reducing the effort involved in expressing their experience.
Turn responses into practical next steps
Monthly performance reports brought together trends across trainers, materials and locations. The team could identify strengths, spot areas for improvement and track review generation alongside leads and follow-up opportunities.
A stronger feedback loop. More opportunities to grow.
In just five months, the organisation collected over 400 structured feedback responses. That created a more reliable foundation for understanding delegate experiences and improving delivery.
Its Google review total reached 127, with a consistent five-star rating. This gave prospective customers more evidence of the experiences being delivered in the training room.
Alongside those insights and reviews, 37.6% of feedback responses converted into qualified leads and follow-up opportunities. Feedback became a way to continue the conversation with delegates and identify potential future business.
One simple interaction helped connect service improvement, customer reputation and commercial follow-up.
Built into the experience.
The approach worked because feedback became a natural part of finishing a workshop, supported by a clear process for using what people shared.
- A simple QR code journey, available at the end of each session.
- Consistent questions across trainers, course materials and locations.
- An easier path from delegate feedback to a public review.
- Monthly reporting to help the team prioritise improvements.
- A repeatable process linking insight with follow-up opportunities.
A clearer view of every training experience.
Draft wording for customer approval — not a verified customer quote.
“Connee has helped us make feedback a consistent part of our training experience. We now have a clearer view of what delegates value, where we can improve and how to keep the conversation going. Connecting that feedback with reviews and follow-up opportunities has made it much more valuable to our business.”
Training organisation · Name and spokesperson to be confirmed